Search Engine Optimization

Step 3 Edit

That’s right. Read, read, read. Edit, edit, edit. Proofread the article, make sure all the information is correct and sounds as natural as possible. Best SEO writing will not seem like SEO writing at all. I know it’s a bit unrealistic to sound natural using this strategy, but try as hard you can. In my view it’s OK to sacrifice a little bit of readability for traffic. Why? Because most of my visitors don’t care for content, but it’s not true for everybody. There are companies that bring new customers with article marketing, and it their case content quality is the most precious asset that cannot be compromised. It all depends on your strategy and field.

Now that you have done keyword research, written the content, and edited it, let someone else review it. Key here is to give it to somebody who knows SEO, or understands it, because a person without search engine optimization knowledge might ask you a question why do you say: red running shoes, blue running shoes, black running shoes; why not say red, blue and black running shoes? Save yourself an SEO lesson and find somebody with SEO background. Let them change up the text a big, even allow them to get rid of some keywords that are just too sore for the quality. Only the ones that are TOO sore. You still want the traffic?

Once you content is up and running, you will be set up to pick a lot of searches on Google, both short and long tail. The next part of the strategy is link building, but thats for another time. .

In the previous 2 articles I showed you how to do proper in depth keyword research for the landing page that captures all the possible keyword combinations. Now it’s time to write the turf.

Step 1 – Write

The first step to writing content for landing pages is to write it. Nothing much I can add to this, other then – do it naturally and forget about the keywords.

Since this is an article on SEO content for landing pages, I won’t go into conversion, but ideally you want content to convert not only to capture traffic. Here we only focus on traffic, leaving the conversion part in the back ground. What you might find is that the level of keywords you have populate in the content will ultimately make it sound a bit unnatural, and hurt conversions. It’s ok in certain fields, where people don’t pay attention to content much, but might not work in others. I’ll assume you are in the field where people don’t read much of your copy. If not, well that’s too bad. Read the article and then figure out how you can compromise.

Step 2 Plug The Keywords

This can be the most cumbersome part of all. You have to go back and plug ALL those keywords from your spreadsheet into the content. YES, all of them. In the titles, in the bullets, anywhere you can stick them. Here are some rules to follow – do not repeat any keyword twice. Your spreadsheet is structured in a way where the top level keywords will get much more density than the lower level keywords. And it makes sense, since top level keywords must be repeated many times, while lower level keywords do not need as much repetition. Do not confuse this with keyword density, which does not matter. I am talking about natural spread of keywords in relation to their search volume in the content.