Search Engine Optimization

You probably understand the importance of building backlinks to your website.  The problem is that you may not have time to build links on your own or know how to do it.  Managing and building links is a challenging and time-consuming process, especially if you’re new to it.  But link building is essential to your website’s success, so whether you learn the ropes and do it yourself or hire an experienced link builder to do it for you, you have to invest time and/or money in the link building process.  If you decide that hiring someone to build links for you is the best bet, here are 5 traits you should look out for when researching candidates.

1. Excellent communication skills

Having excellent oral and written communication skills is vital for professional link builders since they have to spend so much time communicating with others.  It also helps to be a natural when it comes to pitching people, building rapport, and maintaining relationships with them.

2. Well-organized

Link building requires tons of research and tracking, so being organized is an absolute must.  Link builders must keep track of link requests they’ve made as well as links they’ve obtained.  Ensuring that your link builder tracks all link requests is essential if you want to know exactly how much value you’re getting for the price you pay.

3. Honest

Make sure that the link builder you hire is honest about how he gets links.  Does he employ only white hat techniques, or do the search engines frown upon some of the link building tactics that he uses?  Ask him how he plans to build links for your site and whether he can provide you with references.  Be wary of link builders who cannot produce a list of their previous clients.

4. Good time management skills

Many business owners decide to hire a link builder because it is so time-consuming.  To ensure that your link building campaign is successful, you must hire a link building specialist with top-notch time management skills.  Find out how many other clients the link builder will be working with at the same time and how much time he will devote to working on your site.  A professional link builder must be able to manage your link building campaign efficiently along with others.

5. Creative and resourceful

A savvy link builder does more than send generic link requests to website owners.  In order to stay on top of the game, a link builder must be creative, innovative, and resourceful.  The best link builders see opportunity where others don’t and aren’t afraid to push the envelope.  Link builders should also be willing to personalize all of the link requests they send out to maximize results.  The links that are worth getting aren’t easy to obtain, so link builders have to be resourceful in order to succeed.

Are you ready to hire a link builder to improve your site’s search engine ranking and ramp up your online marketing efforts?  Keep the above criteria in mind when interviewing candidates, and settle for someone who has both the right attitude and a proven track record of success.