Search Engine Optimization

A title tag is html coding that is used to sum up the content of a web page in one line. Optimizing your website’s title tags is one of the most important factors in achieving a high search engine ranking. Not only are title tags the first thing that search engine spiders see when they crawl your site, it’s also what searchers first see when they find your website in the search results. Optimizing your title tags can quickly improve your search engine ranking, as well as your website’s click-through rates. Follow these tips to ensure that your title tags are up to par.

Make Every Title Tag on Your Website Unique

Since each page of content on your site is unique, each title tag should also be original. The benefit of having unique title tags is that you can target several different keywords on your website, therefore spreading your reach across the search engines.

Don’t pull a line from a web page’s copy and use the exact same sentence as your title tag. Also, don’t use a web page’s main headline as your title tag. Write a 100% original title tag and make it compelling, not just factual. Use hyphens to separate the different keyword phrases.

Include Your Company’s Name in the Title Tags

It’s a good idea to include your company’s name in your website’s title tags, especially if your company is a well-known brand. That way, people who know of your company and search for your website will be able to find you in the search engines more easily. Even if you don’t have a well-known brand, including your company name in your title tags is advisable because it will help you build your brand and eventually grow it into a well-known one.

Don’t Stuff Title Tags with Keywords

Don’t stuff title tags with keywords because it will make your site look spammy and make your title tags difficult for people to read. You should never use a keyword phrase more than once in a title tag. As a rule of thumb, you should target three to five keywords per page. Just remember to always use your keywords in a way that pulls in traffic.

Make Sure Your Title Tags Are Compelling and Encourage People to Click

Don’t write boring title tags. Take the time to craft compelling title tags that entice people to click through and read more. Your title tags should be relevant to the content on each page. Furthermore, in order to encourage people to click through, you should treat your title tags like advertisements while incorporating the most important keywords towards the beginning of each title tag.

Another effective way to write a title tag is by asking a question because it will make searchers curious to know the answer to your question, which could increase click through rates. You can also increase click through rates by creating a sense of urgency or writing your title tags in a way that makes searchers believe that your website will help them or solve their problems.