Search Engine Optimization

Keyword research is a simple process, yet many people overcomplicate it and take a lot more time than necessary to find the right keywords to target on their websites. Here are 13 tips that will help to streamline the keyword research process.

1. Stop relying on your own logic

One of the most common keyword research problems is people’s tendency to rely on their own logic and guess at keywords rather than explore all of the data that’s available.

2. Notice the difference between spoken and written word

Rather than targeting the same descriptive terms as your competitors, think of the keywords your customers use when they talk to you.

3. Explore keywords related to specific seasons

If appropriate for your industry, consider exploring keywords related to specific seasons.

4. Explore acronyms

Look for commonly used acronyms in your industry to access unexplored data that your competitors are probably ignoring.

5. Give searchers what they are looking for

Rather than putting your objectives first, give searchers the valuable content they are looking for when they search for particular keywords.

6. Determine what your customers really want

Most people focus on the keywords themselves, but it’s best to look at the big picture by determining not just what keywords users are searching for, but what the intent is behind those keywords.

7. Focus on less competitive keywords

Unless you have a huge marketing budget, you’re probably not going to be able to rank for highly competitive keywords, like “credit cards,” “mortgage” or “auto insurance.” Instead, focus on less competitive keywords, such as keywords related to your geographic location.

8. Continue performing keyword research

In online marketing, change is inevitable. Even after your site’s launch, you’ll have to perform keyword research periodically to ensure that your content keeps up with current trends in your industry.

9. Use social media data

Social media and SEO are becoming intertwined, so it’s vital to take social media data into consideration when performing keyword research for your site. Use sites like Social Mention and Topsy to monitor the use of keywords in social media and determine which ones are the most popular.

10. Avoid industry jargon

The goal of keyword research is to generate traffic from visitors who are interested in your products and services. But just because they’re interested in your offerings doesn’t mean they understand all of your industry’s terminology! Don’t go overboard with industry jargon and technical terms because your target audience may not understand them.

11. Don’t copy your competitors

Don’t target the same keywords your competitors are using – there’s a good chance that they aren’t even using the best ones! Dig around to find the high traffic, low competition keywords your competitors are likely to overlook.

12. Use Google’s auto-suggest feature

In the past, it was necessary to use keyword research tools to find keywords to target. Nowadays, you can just type words into Google’s search bar to find keywords that people are searching for.

13. Check the page rank, backlinks, and domain age of competing pages

Google page rank and the quality and quantity of backlinks are some factors that indicate how important a website is. Furthermore, the higher a site’s domain age, the more authoritative it is considered to be. If all of the pages that rank on the first page of results for a target keyword have a high page rank, tons of high quality links, and a high domain age, you may want to look for less competitive keywords to target.

The web is becoming increasingly social, so it’s essential to build a social media presence in order to boost your business’s credibility. Benefits of building a strong social media presence include improving the way visitors feel about your website and reducing the amount of risk they sense when doing business with you.

Anyone can start a blog or website and do business online. That’s why it’s more important than ever before to build credibility and trust. Now that search and social are becoming intertwined, it’s especially important to get involved in social media. Here are some tips for boosting your business’s credibility factor through social media marketing.

Increase Your Social Authority

Increase your social authority by posting social media updates several times a day and interacting with other users on a regular basis. The more social authority you have, the more other users will trust you and the higher your site will appear in search engine results.

Network with Power Users in Relevant Niches

When using a social networking site like Twitter, network with power users in relevant niches. In social media, it’s not just about how many people you know – it’s about who you know. Engaging with power users helps to boost your credibility as an authority in your niche.

Encourage Sharing

Encourage social media users to share your content by including sharing options on your website and asking readers to share your content if they like it or find it useful. The more your content is shared, the more credible your site will appear in the eyes of users.

Be Personal

Contrary to popular belief, acting “business-like” in social media won’t boost your credibility. Businesses that have embraced social media in a personal way, such as Starbucks and Dell, have had the most success with the medium. Customers want to do business with companies that show they are real human beings. So, don’t be afraid to mix personal information and business information in your social media updates – let your customers can get to know the real you.

Be Picky about the Content You Share via Social Media

Reciprocity is important in social media, but don’t feel the need to share mediocre content just because that particular content creator always shares your stuff. Build your reputation as a social media user who consistently shares high quality content. Otherwise, people will start ignoring you.

In addition, don’t just promote your own content on social media sites. Become a respected voice in your industry by sharing the best content from other content producers in your industry. That way, people will come to see you as a trusted source of industry information.

Don’t Be Pushy

There’s nothing that’ll hurt your credibility more than using pushy sales tactics. People use social media to socialize, not buy products or services. Let your followers get to know you first before running promotions.

Establishing credibility via social media marketing takes time. You have to do all of the above for a long-term period in order to establish credibility and achieve worthwhile results. Just like in the offline, traditional business world, you can’t expect people to instantly trust your business. Building trust and credibility is a gradual process, but it’s well worth it in the long run.

Google has been getting a lot of flack lately in the SEO community for purportedly favoring big brands in its search results and kicking small businesses to the proverbial curb. According to critics, Google has managed to divert attention away from its questionable business strategies by publicizing projects like its self-driven cars and Google Plus, neither of which generates revenue for the Internet giant. Meanwhile, Google’s revenues have increased by billions of dollars this year and revenues from Google’s AdSense partner network have plummeted. What has Google done in order to grow so much, so fast, and why is its AdSense partner network suffering the consequences?

The Death of Organic Search Engine Rankings

Aaron Wall, a renowned SEO consultant and the founder of SEOBook, mentioned in a recent blog post that when he searched for the query “HD monitor” on Google, he could only see paid ads and links to Google pages above the fold. Based on his observations and Google’s sudden revenue growth, many critics suspect that Google is strategically directing search engine traffic to sites from which they can profit. This seemingly minor change has the potential to hurt many small business owners and affiliate marketers, who depend on high organic search engine rankings to generate traffic and sales. Google’s Matt Cutts even called independent affiliate marketers, “an unnecessary step in the sales funnel.”

Google is likely keeping the prime real estate in the SERPs for itself in order to boost profits. By becoming the largest affiliate, Google can quickly displace thousands of affiliate marketers and small businesses that rely on affiliate marketing income to survive. It’s a scary prospect, but Google will ultimately pay the price by killing the goose that laid the golden egg.

The Future of Online Marketing

People are bombarded with advertising and marketing messages on a daily basis, so they recognize ads quickly and tend to tune them out. Therefore, a good number of Google users are likely to head straight to the organic results when they perform searches. And if people continue searching for information on Google and realize that there is nothing but ads above the fold, they will probably begin to feel distrustful of Google’s search results and start using a different search engine. People use search engines to find relevant information, not ads.

Ultimately, it’s up to consumers to decide which search engine they’ll use, and if Google keeps this up, it’s likely that many people will seek an alternative. The world is ready for a new search engine, and Google’s making it easier for a competitor to take over the market by putting its own profits first.

Businesses that rely on the web for leads, sales, and profits can minimize their dependence on Google by building other sales funnels into their sites. From display advertising to social media marketing to email marketing, there are a variety of other effective online marketing strategies that you can implement. Other things that business owners can do to decrease Google’s power and influence in the online world is use a different search engine, avoid clicking on Google’s paid ads, and try other PPC ad networks besides AdWords.

SEO, or search engine optimization, is one of the most effective methods for attracting targeted traffic to your website and generating more leads online. While DIY SEO is a possibility, most business owners don’t have the time to learn the intricacies of SEO and apply it to their own websites, so they hire experts to get the job done.

But as SEO has grown, so has the number of bad SEO companies out there that pretend to know what they’re doing and scam unknowing business owners out of thousands of dollars. Here are signs that an SEO company should send you running for the hills.

Guarantees a #1 Ranking

While an SEO company *might* be able to get you a #1 ranking for your target keyword, there’s no way they can guarantee it. SEO companies can influence SEO rankings, but they cannot control them. It’s ultimately up to the search engines themselves.

Promises to Post Many Comments on Different Blogs

Blog commenting, when done properly, can increase traffic to your website and help you build links back to your site. The keyword here is, “properly.” Some SEO firms will tell you that they’re going to post a bunch of comments on blogs to drive more traffic to your site, but what they really mean is that they’re going to spam blogs. And comment spam won’t drive traffic to your website – it’ll get stuck in spam folders and possibly get you in a pickle.

Writes You from an Anonymous Gmail Account

If somebody from an SEO company emails you out of the blue from an anonymous Gmail account, telling you how much they can improve your website’s search engine rankings, beware. It either means they don’t have a website or they don’t want you to see their website for a reason that surely can’t be good.

Uses Too Much Jargon

When you talk to the SEO company, do you understand what they’re saying or do you hear nothing but jargon? SEO is complicated, but it’s not rocket science. With some thought and effort, an SEO professional should be able to explain SEO concepts to you in layman’s terms so you can understand them. Any reputable SEO company will want you to understand exactly what they’re doing with your website.

Doesn’t Have Any References

Avoid SEO companies that cannot provide you with any references. It’s essential to talk with previous clients in order to determine whether a particular SEO company would be a good fit for your needs.

Only Does On-Site SEO

On-site optimization is an important aspect of SEO, but alone, it’s not going to help your website achieve good rankings. Off-site SEO, which refers to link-building, is essential to a successful SEO campaign. So, if an SEO company tells you that link-building is unethical and they only do on-site optimization, pack your bags and look elsewhere.

Claims They’ll Submit Your Site to Thousands of Directories

Directory submission is still an effective link-building strategy, but only if you submit your site to high quality directories that don’t contain any spam and are edited by humans. It’s all about quality, not quantity.

Remember to do plenty of research about the SEO industry before shopping around, so you know exactly what you’re getting into. If you understand the fundamentals of SEO by the time you start looking for a service provider, you’re far less likely to fall for an unscrupulous company’s tricks and far more likely to find a company that has the skills, integrity, and knowledge to help you achieve top website rankings.

JCPenney, one of America’s biggest retailers, consistently ranked number one on Google for all keywords related to the range of products it sells, including dresses, area rugs, and bedding. For several months, JCPenney’s suspiciously high rankings went unnoticed, till just recently, that is.

With the investigative help of an SEO professional, the New York Times discovered that JCPenney was buying links in order to boost its rankings. The links had keyword-rich anchor text and were mostly found on topically irrelevant, low authority sites. For example, a link to JCPenney’s site with the anchor text, “black dresses,” was found on a website about engineering.

JCPenney claimed that they had no idea what their SEO firm was up to. They immediately fired the firm and took down the links after news of their less-than-ethical SEO campaign went public, but Google’s Matt Cutts took disciplinary action immediately. JCPenney’s website was subsequently buried and can no longer be found on the first page of Google when you search for product-related keywords it ranked #1 for just last week.

What is the lesson here? Most people would say, “Don’t buy links because you could get banned from the search engines.” Nevertheless, many SEO professionals continue to buy links and engage in other “black hat” SEO tactics in secret, despite the fact that their clients’ websites could disappear from Google at the blink of an eye if they were to get caught. Most of these SEO firms probably don’t care because they think they’ll get away with it. After all, like JCPenney, they only buy links from small, lesser known sites. Who would ever find out about it, unless you’re the subject of a New York Times article?

Why Buying Links Is a Bad Idea

While engaging in black hat SEO and buying links is not illegal, it is clearly against Google’s policies. And for a business that generates the majority of its leads and sales via the internet, getting de-indexed from Google is a significant blow.

Nonetheless, websites in several industries have resorted to buying links simply because it’s difficult to attract links organically in their niches. For example, a website in the Payday loan industry will inevitably have more difficulty attracting natural links than a website about makeup. There are plenty of bloggers and webmasters that publish content about makeup, so they voluntarily link to great content about makeup… but payday loans? It’s not exactly a popular niche among the linkerati. Therefore, buying links has become the elephant in the room in the SEO industry. Tons of people are doing it, but few people will talk about it in public. But if you want to avoid Google’s wrath, do yourself a favor and play by the rules. Buying links is risky business and could get your site banned by Google.

So, you’re probably wondering how else you can build links. Here are a few ethical alternatives that work:

• Experiment with viral marketing. For example, Blendtec sells blenders, which is something people normally don’t talk about in social media, but Blendtec managed to attract tons of links via social media through viral video marketing.
• Ask for links or exchange links. Publish excellent content and then kindly ask other webmasters in your industry for a link or link exchange. If you publish helpful, informative content that would be beneficial to a webmaster’s readers, he may consider linking to your site, as long as you aren’t a direct competitor.
• Buy links from a reputable directory. Google doesn’t look down on all paid links. In fact, buying a link from reputable sites like the Yahoo! Directory is acceptable in Google’s eyes. Why? Yahoo! Directory has a strong editorial policy, so even if you pay their fee and submit your site, there’s no guarantee that they’ll link to it.

The backlinks that Google values most are on relevant websites that receive significant traffic, so keep that in mind when you’re asking around for links. And remember: don’t approach a webmaster you don’t know with a link request out of the blue. Connect with the webmaster via social media, email, or telephone and build rapport with him first. He’s more likely to be receptive to your link request if you make the effort to get to know him before asking for favors.

SEO is a complex industry. The search engines’ algorithms are constantly changing, so it can be difficult to keep up. Oftentimes, you may find that an SEO tactic you were using has suddenly become out-of-date.

Myths about SEO abound, so many people are implementing tips and tricks that are simply ineffective. To determine whether your SEO strategy is still effective, review the 8 common SEO myths below and make sure that you’re not committing any of these blunders.

1. SEO is a one-time job

Some people still think that all you have to do in SEO is optimize your content for target keywords, add keywords to the meta tags, and submit your site to the search engines, but this hasn’t been the case for years. Nowadays, the search engines evaluate a wide range of factors when deciding how to sort their results, so SEO campaigns require your ongoing attention.

2. Writing content with a certain keyword density will boost your rankings

Keyword density is the calculation of keyword frequency. It is a percentage that can be calculated by dividing the number of occurrences by the number of words. Contrary to popular belief, there is no magical keyword density that will boost your site’s rankings. It’s best to avoid writing with keyword density in mind because it will make your website copy sound forced and robotic. Write for humans first!

3. Don’t use Flash if you want your site to rank well

Completely relying on a Flash website with no text is bad, but you can optimize a Flash site by adding html text to the page, embedding the Flash into html pages, or creating an html mirror site.

4. Content needs to be of a specific length in order to rank well

Some people believe that you have to write content of a specific length in order for it to get indexed by the search engines and rank well, but they are mistaken. Your content can be as long as you want it to be, though you should keep the length of their attention spans in mind when you write.

5. Optimizing meta tags is pointless

Meta tags aren’t as important to SEO as they used to be, but they still matter. Optimizing your meta tags may do little for your rankings, but they play an important role in improving your search results’ click through rates. Therefore, writing compelling title and description tags is well worth the effort.

6. Building nofollow links is a waste of time

Webmasters should build both dofollow and nofollow links because it looks more natural. Besides, some search engines don’t pay attention to the nofollow attribute, so having both types of links in your link portfolio is beneficial.

7. SEO firms can guarantee a number one ranking

No one can guarantee you a number one ranking; not even the most well-known, successful SEO consultant out there. Many SEO firms make this false claim in order to sell their services, but the search engines ultimately decide what a site’s ranking will be.

8. The more links, the better

Links matter, but quality is far more important than quantity. 20 links from high quality sites in your industry are far more valuable than 100 links from irrelevant websites of poor quality.

The list above is just the tip of the iceberg; there are tons more myths where that came from. In order to separate fact from myth when you’re building and maintaining your SEO campaign, keep up with industry news from trusted sources and work with a reputable SEO consultant whom you can rely on to provide solid, accurate advice.

New SEO companies are born about as often as you blink and many of these companies make grandiose claims, so how on earth can you figure out which ones are trustworthy? In order to wade through all the lies and find an SEO company that knows its onions, you have to know what to interview several companies to see what they’re all about. The following are 8 questions to ask when you’re shopping around for an SEO company.

1. Do you have references?

Don’t hire an SEO company unless they can provide you with references. It is very helpful to speak with a company’s previous clients to determine whether or not their service is indeed reliable and efficient. Be wary of SEO companies that are reluctant to provide you with the contact information of their previous clients or that don’t have any previous clients to speak of.

2. Ask the SEO company you want to hire exactly what SEO techniques they plan to use.

Choose an SEO company that can explain to you exactly what they are going to do and why. You shouldn’t trust an SEO company that’s secretive about their SEO process or that isn’t able to explain their process to you in plain English. Beware of jargon.

3. What are your pricing options?

Pricing is a good indicator of whether or not an SEO company is worth your time. Good SEO companies are typically expensive, and they’re picky about which clients they take on. If an SEO company’s pricing model sounds too good to be true, then it probably is. You may as well flush money down the toilet if you’re going to buy a package that costs, say, $39.95 per month.

4. What kind of off-site SEO techniques do you use?

If an SEO company doesn’t mention a word about off-site SEO techniques, run in the other direction. Off-site SEO is an essential component of any and every SEO campaign. A good SEO company will implement ethical SEO tactics and understand which social media sites and directories are worth your time.

5. Have you worked with businesses that are similar to mine?

Find out if an SEO company has worked with businesses that are similar to yours. An SEO company that has had success with similar websites will be better able to replicate that success with your site.

6. How long will it take to see results?

It may take months for you to see results, so be suspicious of any SEO company that guarantees you overnight success.

7. Do you use any black hat SEO techniques?

Beware of SEO companies that use questionable tactics. Black hat techniques may bring you temporary results but they could get you banned from the search engines in the long run. Only hire SEO companies that use ethical, white hat techniques.

8. Do you have a portfolio of your work?

Any experienced SEO company that’s worth its salt will be able to show you a portfolio of its work. Don’t hire an SEO company that doesn’t have a portfolio because they probably don’t have enough experience to live up to their guarantees!

Article marketing is an early form of search engine marketing.  When it first came out, it was considered a highly effective link building method.  However, is article marketing still relevant?  Is it worth the investment of time and money that it requires? 

Several SEO companies continue to run article marketing campaigns because valuable backlinks can accumulate if the articles they submit get picked up and syndicated outside of article submission sites.  And although article marketing doesn’t have the weight that it once did, it remains an effective method for driving traffic to your site.

How to Use Article Marketing to Your Advantage

In highly competitive niches, article marketing doesn’t have much effect.  But in small niches, article marketing continues to be an effective strategy for building links and driving targeted traffic to your site.  For optimal results, write articles targeting long-tail phrases and submit them to directories around the web.  Even the relatively low quality links you get from article directories can help the inner pages of your site rank for long tail keyword phrases in your niche. 

To maximize the effectiveness of an article marketing campaign, make sure you submit your content to article directories that allow you to leave a link back to your site with anchor text containing your target keywords at the end of your article.  Some article directories even allow you to embed one or two links within the article itself. 

The Downside of Article Marketing

In terms of link building, article marketing isn’t a very solid strategy.  Search engines don’t value the links from article directories nearly as much as they do links from large, popular websites.  But when it comes to driving traffic, article marketing is very effective.  If you write quality content that’s optimized for target keywords and submit it to various article directories, it has the potential to reach the top page of search engine results. 

Tips for Improving the ROI of Your Article Marketing Campaign

Apply direct-response strategies to create enticing headlines for your content.  People are more likely to click on your articles when they find them in the search results if your headlines are good. 

Also, be sure to write compelling, informative content that entices people to click on the link in your bio.  If you write content that’s packed with valuable information, people are likely to click on the link in your bio and visit your website.  Furthermore, great content is more likely to be syndicated outside of article directories, thus giving you more link juice. 

Article directories have lost credibility, primarily because there is no barrier to entry.  Virtually anybody can submit an article to these directories, which means that the quality of the content is often questionable.  On some article directories, people can even get away with submitting keyword-stuffed junk articles. 

The silver lining to all of this is that you can stand out if your content is good.  If you steadily submit high quality articles to these directories, your articles are more likely to get picked up and syndicated. 

So, There You Have It

Article marketing is certainly nowhere near effective as it once was.  Nevertheless, you can drive a steady amount of traffic to your website and attract links if you submit quality content to article directories.  There are several automated services that will submit your content for you to several different directories simultaneously. 

Just don’t rely on article marketing as your sole link-building strategy.  As long as you treat it as a supplemental tactic, you’re sure to get some value from it. 

 

 

SEO has become an essential part of marketing for both online businesses and offline businesses with an internet presence.  Many companies, upon deciding that they need SEO, struggle with deciding between outsourcing and using in-house staff. 

Typically, delegating SEO tasks to in-house staff is the most economical choice, but it may not be the best available option in your company’s situation.  Here are the pros and cons of both outsourcing SEO and using in-house SEO staff.

Benefits of Using In-House SEO Staff

• Internal staff tend to know their company’s industry better than external staff
• Cheaper than outsourcing to meet your long-term SEO needs
• They can focus solely on your website because they aren’t juggling projects for multiple clients
• They probably never utilize black hat SEO methods because they know that their job would be on the line if it were to backfire
• They can ensure that SEO is addressed in all areas of your marketing, such as web design

Benefits of Outsourcing SEO

• SEO firms tend to have more experience and are thus familiar with a wider variety of SEO tactics
• Cheaper than hiring in-house SEO staff for brief, short-term projects
• Smaller companies that can’t justify hiring in-house staff can benefit from outsourcing
• SEO firms are more likely to keep up with the constantly-evolving SEO industry
• SEO firms are not caught up in a company’s internal politics, so they aren’t afraid to provide constructive criticism and are more likely to give objective advice
• SEO firms are often able to provide faster, more significant improvement to your site’s SEO

When making the choice between outsourcing and hiring in-house SEO staff, take your company’s specific needs into consideration.  A problem that often presents itself is the fact that most companies haven’t even the slightest clue about SEO, so they aren’t fit to judge whether their internal staff members are capable of doing SEO in-house. 

If you already have staff that is educated in search marketing, by all means, take advantage of their expertise.  However, don’t assume that after taking a Search Marketing 101 course, your staff members will be ready to take care of all of your site’s SEO needs.  Just knowing the basics isn’t enough to handle the complexities of ongoing search marketing campaigns; people with limited knowledge of SEO may unknowingly employ bad practices. 

For companies that don’t have qualified in-house staff, their site’s ranking is likely to improve at a much faster rate if they outsource because they won’t have to spend time and money getting their in-house staff up to speed.  Companies that do have qualified in-house SEO staff can outsource to an external SEO firm whenever the need for additional support arises. 

Are you still undecided about whether you should outsource or rely on in-house staff?  If you think your in-house staff might be capable of taking care of your site’s SEO workload, try them out, but be sure to keep track of the results to ensure that they are truly helping you increase traffic and conversions.  Then hire an SEO firm to carry out an audit to be certain that your staff is following best SEO practices.  

Video is exploding on the web.  According to stats, the average American internet user watches approximately 3 hours of video online each month.

Since videos are now incorporated into standard search results, you can dramatically increase the visibility of your website by utilizing search engine optimized videos.  However, you have to create compelling, entertaining, and search-friendly videos that people are eager to watch and spread virally.

Although everyone and their mother can record a home video, creating remarkable videos that have good searching rankings and help you generate traffic and sales is another story.  15 hours of video are uploaded to YouTube each minute, so take the following steps to ensure that your videos don’t get lost in a sea of oblivion.

Use Keywords

Make sure to use target keywords in the video file name as well as the video’s URL.  You should also include target keywords in the title, tags, and backlink anchor text.  In addition, write a brief, keyword-rich description for each of your videos to ensure that people searching online can find them more easily.

It’s important to optimize the textual content on the web pages where you post videos so they can be found more easily.  For example, you can bundle videos with their transcripts or include transcripts in the video descriptions to improve spiderability.  And last but not least, be sure to include the word, “video,” in the title of each of your videos to accommodate searchers who are looking specifically for video content.

Distribute Your Videos All Over the Place

In addition to posting videos on your site, make sure to distribute them to various video sharing sites on the web.  If you don’t want to do this manually, you can pay a video distribution service like TubeMogul to do it for you.

And don’t forget to optimize your company’s channel pages on video sharing sites with keyword-rich content.  Additionally, be sure to place a link back to your site at the very beginning of each video’s description at sharing sites so you can drive some traffic back to your site.

Build Links to Your Videos

Just like they do with textual content, search engines judge the value and relevancy of videos based on the backlinks they have.  To help build links for your videos, make sure you enable sharing and embedding on video pages.

In addition, you can bookmark your videos, share them on Twitter and other social media sites, and link to them on relevant blog posts and web pages.  And don’t forget to cross-link your video to other relevant videos on your site.  Not only will cross-linking help to improve the search engine ranking of your videos, it will also lead to more views and make your site more user-friendly.

Increase the Number of Views

Okay.  So you’ve created a wonderful video, optimized it, and distributed it.  Now what?  You need to increase the number of views, that’s what!  Although sharing videos via social media will help you do that, there are a few other strategies you can apply as well to increase views.

For example, on video sharing sites like YouTube, you can submit video responses to highly popular videos in order to generate traffic to your own video content.  You can also pay for placements in YouTube’s Promoted Video program.  In addition, you can approach social media power users, explain to them why you think your videos will benefit their audience, and ask them to share your videos with their audience to give them a viral push.

Leading search engine engine rankings is a solid proof of professional SEO company:

• #1 on Google.ca for seo out of 257,000,000 results
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• #1 on Google.ca for Montreal SEO out of 724,000 results Authoritative Site
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• #1 on Google.ca for Search Engine Marketing out of 93,900,000 results
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• #3 on Google.ca for SEO Company out of 1,480,000 results

Professional Search Engine Optimization in Summary

Professional SEO consists of several stages. We summarize pros and cons here, but if you want to you can explore each stage in detail:

Local Search Engine Optimization | Website & Competition Analysis | Keyword Research | Content Enhancement Services | Website Architecture Optimization | Link Enhancement Services | SEO Consulting Services

It takes at least 3 months to see results. Professional SEO company does not bring instantaneous results. Minimum time frame is 3 months, but it can span for as long as 6 months or more. Initially we go for less competitive keywords. Once spots for less competitive keywords are attained, you move closer to top rankings for more competitive keywords.

Why does it take so long to attain rankings? – Google has incorporated “trust algorithms”. The threshold for trust algorithms is several months. What Google essentially wants to know – can your site be trusted for us to show it in top search results? Of course your answer is YES, but Google has no way of knowing, but to figure out algorithmically. Wait period is several months. If a professional SEO company sells you anything less – run away, it’s not real.

Professional SEO Costs

Costs start at $5000. As one of top line professional SEO companies in Canada we are able to command a higher price then our competitors, but the price is well justified with your bottom line results. As a matter of fact all our clients are very happy and richer. You can get in touch with them.

Costs cover optimization of your website and first page placement for your keywords. We do not guarantee first spot, since it’s a risky path, but many of our clients are holding first spots.

The approach to partnership is rather personal. For the most part our clientele are private businesses, so if you’re a private business you’ll find a lot of commonalities with Mike, who is the main SEO. There’s no “corporate veil” and you can reach everyone directly by cell phone. Be prepared for some friendly jokes. We also send updates to your inbox in regards to progress.

Professional SEO company – SEO Expert.

Halifax, Nova Scotia SEO Search Engine Optimization Service

As you read this article, you will learn why Halifax SEO is one of the most cost effective, accountable and profitable ways to market your business.

Let’s look at your business from investment and revenue perspective, apart from SEO. Answer the following questions:

• What is the percentage of your repeat customers?
• How many new customers do you get per month?

and in direct relation:

• How much money do you make from your repeat customers: per month | quarterly | annually?
• How much money do you make with new customers: per month | quarterly | annually?

Even if you’re not ready for Halifax search engine optimization, those are useful questions to answer to learn your revenue flow outlook. To answer those questions, look at the data of who buys from you or uses your services. The goal is to come up with a good estimate, for example:

• Repeat customers constitute 30% of my business and bring $X amount of money
• New customers constitute 70% of my business and bring $X amount of money

You will most likely learn that new customers are the majority, meaning, if you get more new customers per month, you will raise revenues. How can I get more customers?

Using Halifax SEO as a Customer Acquisition Strategy

What is your business model? Can you turn referrals into money? Do your customers call you to find out about services or do they buy direct? Let’s look at an example.

A Halifax real estate agent wants to get more customers, so he buys real estate ad in Yellow Pages. He know this fact: “people who use yellow pages are very qualified, because they need the service he offers”.

He also considers direct mail, but direct mail is not as effective, because most people do not open a package full ads and vast majority are not interested in realtor services(how do you know who’s interested when you send out direct mail? No one knows, its largerly guesswork).

He decides to go with yellow pages, because people who look at yellow page ads are the people who want the services, as opposed to blind guessing (direct mail, radio, billboards). Customers who get the fat yellow pages book, take the trouble to find “real estate” section and call some numbers on the list. They want what the offer.

Search engines act in similar fashion. When someone searches for “Halifax real estate agent” on google, they want the services. It is their intention to find websites, call agents and decide on one. They look for you, not the other way around and come prepared to spend money.

Unfortunately, Yellow Pages are being replaced by the search engines. It’s far easier to search on Yahoo or Google and get results in milliseconds, then to browse fat Yellow Pages. (just look at example on Google for a search “Halifax real estate agent“. It’s very useful)

This is the reason why Halifax SEO can bring you more qualified customers and increase your profits.

You can learn more about SEO Expert how we can help your business:

>>> searchengineoptimizationcompany.ca

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SEO Expertâ„¢ Vancouver SEO Search Engine Optimization Company

Search engine optimization is what delivers the results to your company and ensures that you are getting motivated customers and expanding your revenue flow. The level of Vancouver search engine optimization you need depends on the competitiveness of your industry, complexity of your website and complexity of your products and services.

Does this sound familiar… you get a consultant – they walk in and claim to have all the solutions to your problems. There’s one problem. They don’t you, your team, your problems, business model and most importantly your customers. Should you listen? The answer is no.

Vancouver Search Engine Optimization – The Critical Steps

You cannot have successful Vancouver search engine marketing campaign(or any marketing) without strategic planning. You cannot have successful planning without successful keyword research. There’s a reason it’s called keyword research. Some companies believe that marketing is about being creative and making stuff up – that’s what ad agencies are for. Successful companies know that marketing is about something that is our there that represents the truth. The purpose of keyword research is to find out important facts about your targeted customers and their search behaviours.

The first and the most important step of Vancouver search engine optimization, keyword research, builds solid foundation on which rest of the campaign gets executed. Before we touch anything, we must have a deep understanding of your customer search behaviour, language and their perceptions in your industry. Keyword research results in keyword lists that take into account key phrases with different search volumes, different intentions and indicators of interest in your company. This approach provides better customer acquisition approach and a better ability to convert visitors into customers.

With our proven search engine optimization methodology, we can easily implement a strategy that brings results. We will work with you or with your team to establish and hold best search engine spots for keywords that indicate interest in your products and services. Our approach can help you:

• Discover new opportunities for your company
• Develop better online brand awareness through link enhancement services
• Optimize your website for Google, Yahoo, MSN and other search engines
• Promote you an industry leader on search engine listings
• Develop an online customer flow to your website through search engines

Please review this page for a more detailed look at benefits delivered with our search engine optimization services.

What You Will Receive With SEO Marketing Services

Upon completion of our search engine marketing services you will receive at least 3 first page search engine spots(depending on your package). If you prefer a more tactical implementation explore our local search engine optimization service.

Vancouver SEO process. You and your team will be involved in the process. It may required by one of our representatives to visit our offices and discuss in detail your objectives.

Our Vancouver search engine optimization services are available to any business. Fees begin at $3000.

You can engage in a short term search engine optimization campaign or shoot for long term where we will capture a spot for each competitive keyword in your industry. Throughout our relationship, our team communicate with you and evaluate your suggested courses of action.

Contact us now to discuss your Vancouver search engine marketing goals.

“SEO Expert optimized Better Business Bureau web site in Quebec and since then 80% of all the business listings are on the first page of the search engines. Thank you.”

- Serge M. www.bbb-bec.com

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Alberta SEO Search Engine Optimization Marketing Company SEO Expertâ„¢

As you scan every word of this web page you will begin to discover new ways of attracting new customers and making money with your website. You will learn an effective way to grow your Alberta business, get more out of your website and actually use it to acquire new customers at a rate you never thought possible.

Our job is to understand search engines, put your website on the best search engine spots and drive customers who want to do business with you. We provide the services to plan, measure and put your website on leading search properties such as Google, Yahoo, MSN and Ask.com. You use the customer flow driven from search engine to grow your business and sell more of your products and services.

Alberta SEO Results Are Hard To Believe!

Ask our clients who didn’t believe they could get results. Why should you spend time struggling to get new customers, relying on customer referrals when your results can be so much greater? Do you want to spend resources marketing your company with methods that don’t guarantee results or return on your investment? Wouldn’t you rather have essential marketing in place that drives targeted customers interested in your products and services?

What you need is Alberta search engine optimization firm. An Alberta search engine optimization company that helps you attain best search engine spots, adjust your website elements for high search visibility and get you links to gain trust from search engines. SEO Expertâ„¢ is a recognized leader in search engine optimization. (check our rankings)

Alberta search engine optimization, our speciality, delivers your website to high search engine listings in order to get right customers, at the right time with the right mindset.

Other SEO Companies Don’t Guarantee Results – We Do

Your Alberta search engine optimization results are guaranteed

Having the right tools doesn’t mean a company can deliver results. If a company has a software toolset to help with Alberta search engine optimization, doesn’t mean they can get you the most competitive spots in your industry. What works is the expertise, the intuitive and real hands on knowledge of how search engines work, react and adjust. Our SEO Experts provide with the right services to get more customers and revenues to your Alberta business. You can get started with our search engine optimization service.

This service is perfect for inexperienced online marketer who is looking to get more traffic to his website and gain better ROI. Service is also perfect for companies who are experiencing search engine black-out, with websites nowhere in sight on Google, Yahoo, MSN and other search engines.

Take advantage of our broad expertise with Fortune 1000 companies, small businesses and individual professionals.

If you are looking for a more advanced Alberta search engine optimization strategy, or want to target all of Canada, try our local search engine optimization services.

Alberta Search Engine Optimization Techniques That Impact The Bottom Line Results

Alberta SEO marketing process is build around your objectives, helping you or your team accomplish online marketing goals. We begin by performing keyword research services, and segmenting keywords that indicate interest in your products or services and receive highest search volume by potential customers. We uncover how potential customers express motivations through keywords and help you get best search engine spots for those keywords. We tweak your website architecture, it’s code, page names and titles, which will be used to populate selected keywords in order to help your company attain high search engine visibility.

Having researched keywords, it suddenly becomes clear why Alberta search engine optimization is an effective marketing technique.

Results speak for themselves.

Don’t throw your money away on companies that cannot live up to this promise. Check our rankings right now, to see why we’re so confident.

We look forward to working with you.

Explore Our Site | SEO Services | Clients

It is unfortunate that Robert Wrights has resorted to publicly attacking the integrity of others in the SEO industry. Anyone who has the interest (and some free time) can easily look into the way back machine to see how our titles have evolved over time. You’ll find that they have not varied that much and that the only major change was the inclusion of the brand that we have been marketing our services under since day one, which is “SEO Expert” (note: Wrights’s brand is “Mr. Web Guru”). We could easily go down the road of claiming that Wrights’s titles changed and gravitated closer to ours: before June 2006 Wrights’s underpinning focus of his title was “Search Engine Marketing” (no use of the word “Optimization”) while ours was always “Search Engine Optimization”. Moreover, we could take issue that Wrights used our brand as the new lead-off wording in his June’06 title change. But then we would look just as naive if we pursued such positions.

The fact of the matter is that all good SEO’s are aware of the relevant keywords and keyword phrases of virtually every major industry segment (…SEO industry included), and most SEO’s use and advocate the use of these major keywords in titles. What you end up seeing today is original art giving way to more and more generic well researched titles that are tightly focussed around the results of keyword analysis of the target industry or subject matter; this is fundamentally a good thing from a search engine indexation/categorization perspective. The titles in our website and Wrights’s website are just that, very common and generic keywords that serve to properly categorize the companies rather than an attempt to articulate unique and differentiated corporate messaging. The titles of both sites have evolved to their current format because both Michael Wilson and Robert Wrights understand keyword research; both have added the obvious important words and both have removed words of lesser importance. Otherwise, there is nothing clever, unique, nor original going on in any of these titles and for anyone to make a claim on the major key word strings of any industry is questionable thought. Search engines algorithms, particularly Google’s, have evolve immensely over the past 4 or 5 years and the days of achieving significant gains from simple title or tag manipulation are far behind us; today, successful SEO requires hard work and application across the entire website.

Michael Wilson has always been respectful and helpful to his industry peers and customers. He even advanced a schedule update of our titles last week following what appeared to be a cordial conversation with Mr.Wrights. For those who know Michael more personally know an honest hands-on charitable individual who donates an extraordinary amount of time and energy in serving his local home town community of Montreal . Wrights’s public attack on this individual’s character is very unfortunate, slanderous and damaging; his direct correspondences alluding to leveraging relationships with important industry leaders such as Matt Cutts to achieve some end goal are disturbing on many levels and are taken very seriously.

Silvo Frank

CEO

SEO Internet Marketing