http://www.searchengineoptimizationcompany.ca/seoblog where you can find new seo - search engine optimization tips. Sun, 14 Mar 2010 17:42:51 +0000 http://backend.userland.com/rss092 en For many companies that are new to the web, search engine optimization (SEO) is a mind-boggling affair.  There is so much information available out there about SEO that it can be downright overwhelming to figure out what to do and what not to do. Although there is plenty that ... http://www.searchengineoptimizationcompany.ca/seoblog/internet-marketing/search-engine-optimization/top-5-seo-mistakes-that-newbies-make/14032010 Most of you are well aware that link-building is one of the most important aspects of SEO. But gaining credible, relevant link popularity is not as easy as it sounds. Link-building can be very expensive and time-consuming, so make sure your efforts are worthwhile by avoiding the 8 ... http://www.searchengineoptimizationcompany.ca/seoblog/internet-marketing/search-engine-optimization/8-most-common-link-building-mistakes/05032010 When launching a brand new website, tackling the most competitive keywords first is not advisable because you will be competing against sites that have trusted domains, tons of content, and a slew of inbound links from a diversity of sources.  If you attempt to beat more established competitors from the ... http://www.searchengineoptimizationcompany.ca/seoblog/internet-marketing/search-engine-optimization/why-you-should-target-long-tail-keywords-first-if-you-have-a-new-website/28022010 Step 3 Edit That’s right. Read, read, read. Edit, edit, edit. Proofread the article, make sure all the information is correct and sounds as natural as possible. Best SEO writing will not seem like SEO writing at all. I know it’s a bit unrealistic ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/writing-seo-content-for-landing-pages-part-4-writing/11122009 In the previous 2 articles I showed you how to do proper in depth keyword research for the landing page that captures all the possible keyword combinations. Now it’s time to write the turf. Step 1 – Write The first step to writing content ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/writing-seo-content-for-landing-pages-part-3/11122009 Once you have the keywords in the spreadsheet, select the biggest ones, and do some more keyword research. So if you term was “running shoes” and one of the keywords that showed up was “nike running shoes”, then take it and do research ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/writing-seo-content-for-landing-pages-part-2/10122009 Before even opening Word (or getting pen and paper if you’re old school) start with keyword research. As we mentioned in the intro to the article, up to half of all traffic comes with long tail keywords, thus the landing pages with SEO content must capture all ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/writing-seo-content-for-landing-pages-part-1/10122009 As mentioned in the introduction, search engine optimization is a highly manual trait, as most of the process comes down to link building, and you cant automate content creation, networking, link requests, link exchanges and link buying. There are tools that ease the process of link ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/using-seo-tools/09122009 Content is an essential part of SEO. "Content is king" is a term you will hear a lot, especially from Google’s Matt Cutts. When writing content, such as blog posts or regular articles, you may not always have the time nor the patience ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/writing-seo-content-for-landing-pages-intro/09122009 SEO Toolbar – my favorite of em all. Data includes info such as Yahoo links, Yahoo page links, Yahoo .edu links, Yahoo .gov links, delicious links and more, for each page / site that you are browsing. The tool uses Yahoo API in order to pull data.  ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/list-of-seo-tools-part-2/08122009 Google Analytics – my favorite of them all, because the price is right and features match paid versions. Big downside – Google tracks your website and as a result knows a ton of information about it. I’d much rather keep this information from Google, but ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/list-of-seo-tools-part-3/08122009 Untitled DocumentLet’s start with copywriting tools. Copywriting usually comes 1st or 2nd in site development, so I thought it is logical to start with it. Online BS Generator – my favorite of them all, online bullshit generator. You see meaningless newspeak sounds hip ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/list-of-seo-tools-part-1/07122009 Untitled DocumentSo you’re on to search engine optimization. Want to learn the art of driving up traffic and making money online? Want to do it on auto pilot? Do you want to install software, research a couple of keywords and let the tools ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/list-of-seo-tools-intro/07122009 Using several link builders is an essential strategy at keeping yourself save. By using several companies you: You can spread out one project between several companies. In case one of them goes south, the project will still stay afloat, ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/using-several-link-builders/04122009 Pretty straight forward. Specify anchor text, URL, and description for the link (not always required but preferable to have). The age old format is: Anchor Text (also called Title): Keyword Description: few words about your website, no need to keyword spam here. URL: the page you want to link to ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/creating-and-sending-the-project-to-link-builders/03122009 Quality control is an essential part of link outsourcing, and you have to review reports link by link in order to keep quality to the maximum. It is a lot of work, since sometime you have to review dozens of links, make comments about each one, and ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/reviewing-quality-of-links/02122009 Yes and no. If you are new to link building, reputable companies will do the link building job for you, using whatever means they choose: content bait; link buys; or even regular link requests (believe it or now it works well for high quality sites – article ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/what-is-a-quality-indicator-in-links-and-does-it-make-sense-to-pay-somebody-a-lot-of-money-for-higher-quality-links/01122009 This is the second part of the article on link building outsourcing. Here we are going to cover trial orders, creating and sending the project to link builders, reviewing quality of the work, and using several link builders in order to secure yourself. Putting a Trial Order The ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/outsourcing-link-building-part-2/30112009 Untitled DocumentObvious. Once you have the list, contact each company indicating your interest, and ask for examples of their work. I’ve had some companies reject me, saying they do not show their clients links. It could mean only 3 things – they are ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/once-you-have-the-list-of-companies-ask-for-examples-of-work/27112009 Going to forums in search of link builders is another strategy. Post an open message on Forums stating that you require link builders. You will get good response. Participate in forums and narrow down ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/using-forums-to-find-link-builders/25112009 The process is pretty straight forward. Use keywords like “link building company”, “link builder” etc. Make a list of websites you possibly want engage. There are link builders all over the world, and countries like India and Philippines offer very cheap labor. Aside ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/using-search-engines-to-find-link-builders/24112009 Outsourcing link building is a big part of search engine optimization industry. There are companies and individuals all over the world that do nothing but build links for clients. In this series of articles I am going to give useful, hands on tips on outsourcing and cover ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/outsourcing-link-building-1/23112009 The only one I want to mention here are the Text-Link-Ads. Google banned them from their search results, and probably has some tracking in place for advertisers that use them. This is just a guess, but I would not risk a site into which you put in ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/link-exceptions-to-avoid/20112009 Again, I have to give an example of authoritative sites, and call you for some research. Notice how best sites have a VARIETY of anchor text pointing to them. Anchor variations include site URL, targeted keywords, extremely long tail keywords, article titles, click here links and so on. ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/spreading-anchor-text-to-look-natural/19112009 Going back to the authoritative sites, I want you to do another experiment. Use Yahoo Site Explorer or even Better Majestic SEO and analyze link portfolio of a really large website. You will find that the site will have: Links from within content ... http://www.searchengineoptimizationcompany.ca/seoblog/google-seo/using-a-mix-of-links-in-order-to-maintain-broad-link-portfolio-and-appear-as-natural-as-possible/18112009