Search Engine Optimization

Imagine that people search Google for the words like “muffler”, “transmission”, and “engine”, and then they click on the page in search results www.site.com/car-parts.html.

Now think of Google collecting all this information, in its database, and looking at it analytically and statistically. It might come to the conclusion that though the page www.site.com/car-parts.html is brought in different search spots for people searching for “muffler”, “transmission”, and “engine”, large percentage of those people tend to click on the results, without bouncing back to the search page.

Google may also track that people searching for very related terms do a similar action. Searchers querying “brakes”, “transmission”, and “engine” follow similar behavior, clicking on www.site.com/car-parts.html. Google may choose to adjust the ranking of this page for a number of keywords, since it sees resemblance in the behavior for different set of keywords.

Though link building and on-site SEO are an essential part of optimization, Google has amassed enough data to start using it for ranking purposes. This is precisely what is happening right now, as more and more behavior data is used to adjust already existing rankings.