Google Webmaster Tools Now Displaying Backlink Anchor Text
As we all know in the SEO world, One of the very basic and simple behaviors of Google’s algorithm is to take into account the anchor text of incoming links to your site for indexing. If many sites are linking to yours using certain keywords (or keyphrases), the algorithm will take this into account, and there is a possibility that your indexing will rise for these particular keywords. Of course, many other factors will influence the extent that the keywords behind this incoming anchor text will affect your ranking, such as those sites’ popularity, trustability and pagerank, but this is the general idea behind the principle.
According to Google’s Webmaster Central blog, the folks over at Google have enhanced their Webmaster Tools. The most common words used in anchor text linking your site has already been a part of these tools for some time, and now include complete phrases in anchor text that sites use to link to you, not just individual words. Also the number of results has been expanded to 100. These results omit punctuation and capitilization from the results, as these have no bearing on results or queries.
Matt
Web Standards Expert/Coder
