Search Engine Optimization

Halifax SEO Search Engine Optimization Marketing

September 9, 2008 @ 12:40 pm · Filed under Search Engine Optimization Company

Halifax, Nova Scotia SEO Search Engine Optimization Service

As you read this article, you will learn why Halifax SEO is one of the most cost effective, accountable and profitable ways to market your business.

Let’s look at your business from investment and revenue perspective, apart from SEO. Answer the following questions:

  • What is the percentage of your repeat customers?
  • How many new customers do you get per month?

and in direct relation:

  • How much money do you make from your repeat customers: per month | quarterly | annually?
  • How much money do you make with new customers: per month | quarterly | annually?

Even if you’re not ready for Halifax search engine optimization, those are useful questions to answer to learn your revenue flow outlook. To answer those questions, look at the data of who buys from you or uses your services. The goal is to come up with a good estimate, for example:

  • Repeat customers constitute 30% of my business and bring $X amount of money
  • New customers constitute 70% of my business and bring $X amount of money

You will most likely learn that new customers are the majority, meaning, if you get more new customers per month, you will raise revenues. How can I get more customers?

Using Halifax SEO as a Customer Acquisition Strategy

What is your business model? Can you turn referrals into money? Do your customers call you to find out about services or do they buy direct? Let’s look at an example.

A Halifax real estate agent wants to get more customers, so he buys real estate ad in Yellow Pages. He know this fact: “people who use yellow pages are very qualified, because they need the service he offers”.

He also considers direct mail, but direct mail is not as effective, because most people do not open a package full ads and vast majority are not interested in realtor services(how do you know who’s interested when you send out direct mail? No one knows, its largerly guesswork).

He decides to go with yellow pages, because people who look at yellow page ads are the people who want the services, as opposed to blind guessing (direct mail, radio, billboards). Customers who get the fat yellow pages book, take the trouble to find “real estate” section and call some numbers on the list. They want what the offer.

Search engines act in similar fashion. When someone searches for “Halifax real estate agent” on google, they want the services. It is their intention to find websites, call agents and decide on one. They look for you, not the other way around and come prepared to spend money.

Unfortunately, Yellow Pages are being replaced by the search engines. It’s far easier to search on Yahoo or Google and get results in milliseconds, then to browse fat Yellow Pages. (just look at example on Google for a search “Halifax real estate agent“. It’s very useful)

This is the reason why Halifax SEO can bring you more qualified customers and increase your profits.

You can learn more about SEO Expert how we can help your business:

>>> searchengineoptimizationcompany.ca

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