Search Engine Optimization

By this time, I am sure everyone understands and knows search engine optimization techniques and its services, but as a search engine optimizer you have to act as one. This is what I am going to write about today because I feel personality of a search engine optimization expert is one of the key for your SEO goals. You may not agree with me, but please take your time read my post and see my point of view. Then, let me know what you think about it  .

Introducing SEO 3B

1. Be honest
2. Be competitive
3. Be active

BE HONEST
Search engine optimization techniques are being categorized to two type and they are:

• WHITE HAT SEARCH ENGINE OPTIMIZATION
• BLACK HAT SEARCH ENGINE OPTIMIZATION

WHITE HAT SEO:

White hat search engine optimizer will apply such clean techniques of search engine optimization services whether it is an offsite or onsite SEO projects. White hat SEO follows search engine webmaster guidelines as an example google webmaster guidelines.

White hat SEO projects may content more technical variables to achieve top ranking on the search engine indexation which is more known as “offsite search engine optimization” because it will not visible on your visitor’s user agent but it’s all been done behind the sceen e.g. semantic website mark-up coding, server security & network optimization, W3C application, etc. The important rule of it is HONESTY. Follow the search engine guidelines, no cheating, and you are in the club of white hat search engine optimizer.

BLACK HAT SEO:

This is 360° difference from white search engine optimizer where a black hat search engine optimizer will do any length to achieve higher placements on the search engine indexation by applying bad techniques of SEO including tricking the search engine robots. In another words, DISHONESTY that will cause your website/domain name be penalized by search engines. If you want long term result with your SEO project hire a white hat search engine optimizer.

BE COMPETITIVE

Accomplishment of SEO project does not mean that you can sit around and wait miracles to happen. This type of expectation will not help you at all with your SEO goals because everyday is a battlefield for you. Search engine optimizer has to be competitive because they will fight for your website positioning on the search engine indexation. Once you reach top positions you will be exposed to high internet visibility where your prospects able to go to your website but do not forget it also means your business competitors. I am sure when you are holding number one position on a good keyword phrases, your business competitor will likely try to get the same spots.

Nothing wrong being competitive because it will only help your website to reach better search engine ranking and indexation.

BE ACTIVE

Your participation on any type of internet community groups will open more your horizon and accreditation of your business especially your website name. Being active means that you have to take care your website e.g. updating website contents, writes press releases, writes blog or journals, anything that to keep your visitor and search engine robots up to date. When your active on the internet, you will get more exposure to it. It is sad when you see business owner installed blog web application but nobody work with it. This attitude will not help you and your business with expectation that your website brings $$ to you.

So, start your SEO 3B NOW! Good luck and happy seo-ing.