Search Engine Optimization

One of the great methods to increase the amount of high quality targeted traffic to your business is through the ever popular Social Bookmaeking Networks.

What is Social Bookmarking?

“Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages.” – Wikipedia.

Concept is very simple.

You choose any site that you think is interesting and submit it to your Social bookmark account of your choice. When people search social bookmarking portals, your submitted page appears in their search results under the criteria searched and the topic you have assigned to it. If users find it interesting, they will add it to their bookmarks. The more people do it, the more exposure your website gets. After reaching a certain number of additions, or after a certain pace of additions, it will move to the homepage of that social bookmarking network. The more people add it to their bookmarks the longer that page is featured on the top – creating a direct, highly targeted traffic line to your site.

Once a bookmark is claimed by a social bookmarker, it can then be visible in their personal bookmarks folder, which in turn is viewed by other bookmarkers.

Increase One Way Links With Social Bokmaking, Increase Efficiency of Your SEO.

The beautiful thing about social bookmarks apart from traffic – is the potential for one way backlinks. People who search bookmarks usually do that intentionally and there is a high potential that bookmarkers run a website or a blog themselves, constantly writing for it. If they find your content valuable, they will link to it from their blog or a website, hence your PR goes up a notch.

Effective Social Bookmarking.

No surfer will bookmark your page unless it carries some value. You have to have unique, quality content to get bookmarked. As you know the amount of WebPages and blogs is enormous and virtually any information can be found in millions, so the trick is the create uniqueness – that’s where the work starts. Apart from writing an article, creating video, making a picture, building a freeware application – it has to stand out from the crowd. The amount of data on the web is immense; everything is in abundance in this wonderful digital word. Your task as SEO professional is to create valuable, unique, hot content to take full advantage of the social bookmarking portals. Your content has to light up some mind bulbs, inspire, make people spill their coffee while savagely laughing, educate them like nowhere else or be extremely “hot”. While it might take some effort on your side, rewards will speak for themselves.

Some Tips for Creation of Uniqueness and Value for Social Bookmarking Networks.

As you browse the internet – one pattern emerges to the eyes right away. There is immense amount of recycling. Information is being written and rewritten millions of times by millions of blogers and copywriters. What do you when every topic has been talked about and you don’t have a hot story? You put your imagination to it, like in John Lennon’s song =)

Here are some tips for you if you are to create written content.

1. Research well. If you know your drills, still do. Compile all the articles you can comprehend. Ten, twenty, forty. As many as you can.
2. Extract all the valuables from them, document it well. Break down into sections if needed.
3. Brainstorm everything you know on the topic. Do not be afraid to give out too much info, if people are looking for services/products, most likely they are after a professional, they will appreciate your expertise and put you on top of their list.
4. Write with user in mind. Do not drift away with experiences, they don’t care – that’s just the fact of the web.
5. Create for surfers break it down in chunks.
6. Shoot the biggest value first, leave the smaller ones for later
7. Create visuals. Are you familiar with video editing? Good in offline/digital art? Do it, even if you are not an expert, as long as there is value, people will appreciate it.
8. Imprint some personality. As weird as it sounds, personality sells like niche on the web, so put in some humor if you like, be corky, loving, hating, funny, weird. Don’t get drifted away though, a bit here and there is enough.
9. Do not be afraid to link out. If there is value, people will come back. As a matter of fact, link to the valuable sources.
10. Edit, cut out everything irrelevant, including words. People prefer efficiency on the web
11. Spend time on it. If it takes a week do it. The rewards will speak for themselves.

So spend some time on it. Come up with some of your own ideas, to truly differentiate you have to be very creative and efficient in our day and age. Websites get buried in the memory hole of lost searches if they are average and that is a path you don’t want to take, so shift to your creative gear and down to the paper!

Where do I Submit?

Here is list of the most traffic rich social bookmarking sites on the web.

• Digg
• Technorati
• Del.icio.us
• Reddit
• Ttumbleupon
• Furl
• Newsvine
• Clipmarks
• Netvouz
• Bloglines
• Slashdot
• Mybloglog
• Spurl
• Blogmarks
• Simpy
• Bluedot
• Spotplex
• Shoutwire
• Tailrank
• Segnalo
• Blogmarks
• Wists
• Blinklist

Here is a list of 322 social bookmarking sites. And here you will find an immense amount of applications related to social bookmarking field that will make your job easier.

Happy social bookmarking, remember value is everything!

PS
Please be sure to check our review of Google Webinar which is this Tuesday at 10AM Pacific.