Common Link Building Mistakes (and how to fix them)

Creating and distributing linkbait is a popular link-building technique. When done correctly, linkbait can build your authority, attract relevant links, and boost your online visibility. Although creating linkbait can boost your online presence, it can also damage your brand if you aren’t careful. Outlined here are some of the most common linkbait mistakes and how […]

5 Ways to Optimize Images for the Web

Image search is driving a growing amount of traffic. To maximize your images’ search engine visibility and attract more visitors to your website, take the time to optimize your images for the web. Not only should you optimize your images for SEO, you should also optimize them for users. Here are some tips for doing […]

How to Optimize your Mobile Website for Search Engines

Mobile search is growing at a faster rate than desktop search, so if your business is yet to create a mobile website, well, what are you waiting for? Mobile is no longer the wave of the future – it’s what’s happening right here, right now. From tablets to smartphones, mobile devices are everywhere. SEO is […]

7 Link Building Tactics to Avoid

Many webmasters have seen significant drops in traffic and rankings in recent weeks, thanks to the Penguin Update. Most of the sites that were hit by this update had aggressive link-building profiles characterized by unnatural anchor text and links from low-quality sites. Rather than being penalized, these sites’ backlinks were devalued, which led to a […]

How to Recover from Google’s Penguin Update

Over two weeks ago, Google launched what is now known as the Penguin Update, an algorithm update that was designed to fight spam in Google’s search engine results. However, many legitimate websites have been hit hard by the Penguin Update, most likely because the SEO companies they hired to improve their search engine rankings utilized […]

Top 6 SEO Mistakes ECommerce Websites make

Ecommerce is one of the most cutthroat industries out there when it comes to SEO because you’re competing against many other businesses that offer similar products, as well as affiliates. But receiving significant levels of search engine traffic is vital to the success of virtually every ecommerce website, so SEO is something that ecommerce business […]

Google Authorship and the Evolution of Link Building

For years and years, the SEO community has been manipulating backlinks to their advantage. As a result, Google has issues trusting links and SEOs. To remedy the situation, Google has introduced a new feature known as Authorship. The Authorship markup is a tag that verifies an author of a web page. It allows authors’ Google+ […]

13 Tips for Streamlining Keyword Research

Keyword research is a simple process, yet many people overcomplicate it and take a lot more time than necessary to find the right keywords to target on their websites. Here are 13 tips that will help to streamline the keyword research process. 1. Stop relying on your own logic One of the most common keyword […]

Is your Website Over-Optimized?

In March 2012, Google’s Matt Cutts made a public statement that over-optimized websites would be penalized. Shortly thereafter, thousands of blogs and several prominent blog networks were de-indexed from Google. Most of the blogs removed from Google’s index were of low quality and had little authority, but even some sites with a high page rank […]

Off-Page SEO vs. On-Page SEO: Which Is more Important?

There are two types of SEO: off-page SEO and on-page SEO. On-page SEO consists of SEO work that can be performed on a website itself, such as SEO-friendly web design, meta tags, and internal links. Off-page SEO refers to SEO work that is external to a website. Link building and social media marketing are examples […]

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