How to Optimize Your Website for Mobile Users

The popularity of the mobile web is exploding. In fact, it has been estimated that there will be more than 1.7 billion mobile web users by 2013. Don’t want to be left behind and miss out on sales? Then building a mobile-friendly version of your site is an absolute must. Google has a separate index […]

Are you spending money on online ads? Try split testing

If you’re investing in online ads of any kind, including pay-per-click ads and banner ads, it’s essential to use split testing to measure the effectiveness of your landing pages. Landing pages are the pages where visitors land when first visiting your site after clicking on your ad or link. With the help of split testing […]

5 SEO Myths Busted

In SEO, there are just as many myths and misconceptions that can damage your rankings as there are effective techniques that can propel your site to the top of the search engines. Because the search engines’ algorithms are kept secret from the general public, it’s common for misconceptions to flourish. One inaccurate blog post, forum […]

7 Essential Holiday SEO Tips

Attention online retailers: it might seem too early to begin preparing your website for the holidays, but it’s important to keep in mind that people start their holiday shopping online sooner than they do at brick-and-mortar stores because of the time it takes to receive items in the mail. Even if they don’t actually plan […]

5 Link-building tips for local businesses

An increasing number of local business owners understand that they need search engine optimization (SEO) to succeed online. And it doesn’t take much research about SEO to figure out that the success of any SEO campaign depends upon its link-building strategy. The challenge of link-building is that it is a long-term process that requires both […]

Guest Posting as a link-building strategy: How to do it right

One of the things people tend to struggle with when starting out in SEO is building links. There are several ways to build high-quality links to your website, but one of the most effective ways to do so, especially if you’re a beginner, is through guest posting. But there’s a whole lot more to guest […]

7 Keyword Research Mistakes That are Affecting your Bottom Line

Keyword research is one of the most important aspects of SEO, yet many people fail to do it properly. Making keyword research mistakes could cost you money because not all traffic leads to sales. In order to drive more profitable traffic to your site, avoid the following 7 blunders. 1. Targeting Keywords People don’t use […]

How to make your website mobile-friendly

An increasing number of people have smart phones these days. Furthermore, according to mobiThinking, half a billion people accessed the mobile web worldwide in 2009. Within five years, usage is expected to double. Although it’s possible to view regular websites on mobile devices, creating a mobile version of your website is recommended to ensure that […]

How to recognize a bad SEO Company

SEO, or search engine optimization, is one of the most effective methods for attracting targeted traffic to your website and generating more leads online. While DIY SEO is a possibility, most business owners don’t have the time to learn the intricacies of SEO and apply it to their own websites, so they hire experts to […]

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