Common Link Building Mistakes (and how to fix them)

Creating and distributing linkbait is a popular link-building technique. When done correctly, linkbait can build your authority, attract relevant links, and boost your online visibility. Although creating linkbait can boost your online presence, it can also damage your brand if you aren’t careful. Outlined here are some of the most common linkbait mistakes and how […]

5 Ways to Optimize Images for the Web

Image search is driving a growing amount of traffic. To maximize your images’ search engine visibility and attract more visitors to your website, take the time to optimize your images for the web. Not only should you optimize your images for SEO, you should also optimize them for users. Here are some tips for doing […]

How to Optimize your Mobile Website for Search Engines

Mobile search is growing at a faster rate than desktop search, so if your business is yet to create a mobile website, well, what are you waiting for? Mobile is no longer the wave of the future – it’s what’s happening right here, right now. From tablets to smartphones, mobile devices are everywhere. SEO is […]

7 Link Building Tactics to Avoid

Many webmasters have seen significant drops in traffic and rankings in recent weeks, thanks to the Penguin Update. Most of the sites that were hit by this update had aggressive link-building profiles characterized by unnatural anchor text and links from low-quality sites. Rather than being penalized, these sites’ backlinks were devalued, which led to a […]

Is your Website Over-Optimized?

In March 2012, Google’s Matt Cutts made a public statement that over-optimized websites would be penalized. Shortly thereafter, thousands of blogs and several prominent blog networks were de-indexed from Google. Most of the blogs removed from Google’s index were of low quality and had little authority, but even some sites with a high page rank […]

Off-Page SEO vs. On-Page SEO: Which Is more Important?

There are two types of SEO: off-page SEO and on-page SEO. On-page SEO consists of SEO work that can be performed on a website itself, such as SEO-friendly web design, meta tags, and internal links. Off-page SEO refers to SEO work that is external to a website. Link building and social media marketing are examples […]

8 Tips to improve your websites organic search engine visibilty with content

Want to improve your website’s organic search engine visibility? One of the keys to building a stronger online presence is content creation. But coming up with good ideas for writing content on a regular basis can be a struggle, and you can’t just put out anything that comes to mind if you want to maximize […]

8 Black Hat SEO Techniques that could get your website banned

There are many webmasters and unscrupulous SEOs who try to trick the search engines in order to achieve higher rankings. Their questionable SEO tactics, which are known as “black hat” SEO techniques, are often effective in the short-term, but they eventually get websites penalized or banned. Below are 8 common black hat SEO techniques that […]

Google’s “Freshness” Update and What it means to SEO

Google recently announced the so-called “Freshness” update, which was introduced to provide users with more up-to-date and relevant search results. An extension of the previous Caffeine update, the Freshness update affects approximately 35% of searches. But what exactly does the Freshness update mean for search marketers and those of us who rely on high search […]

5 SEO Myths Busted

In SEO, there are just as many myths and misconceptions that can damage your rankings as there are effective techniques that can propel your site to the top of the search engines. Because the search engines’ algorithms are kept secret from the general public, it’s common for misconceptions to flourish. One inaccurate blog post, forum […]